Creating a marketing content calendar is vital to making sure you and your team meet your goals and stay consistent with what you’re sharing with your audience. Here are some tips for doing this successfully. 1. Create a Strategy You...
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Your company’s website is the online face of your business. It can leave a great first impression that converts consistently. However, if your website design is less than optimal, it can result in a loss of business. Before you consider...
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Reaching your SEO (search engine optimization) goals can seem daunting — an uphill climb. A crucial aspect of the process is determining the keywords that will help your business be more visible and using the keywords effectively. The job doesn’t...
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The number of different digital advertising tools that modern marketers have at their disposal is truly remarkable. There are so many, in fact, that it can be overwhelming for people new to the digital game, and getting started can seem...
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If you’re a small business owner, it’s easy to feel that you’re lagging behind and need some effective digital marketing tips to beat out your competition. You’re not in a position to hire an army of specialists but need simple,...
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Attracting and building up leads is critical to the success of your business. It needs to be an intentional, ongoing process. The numbers themselves are less important than the quality of a lead; that is, the likelihood of your lead...
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If you’re marketing certain products or services, it’s easy to identify your target audience. For example, it doesn’t take too much head-scratching to know that baby care products are best pitched to women between the ages of 20 and 40,...
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Video marketing has been the most powerful advertising method since televisions became commonplace items in households across the U.S. With the rise of digital channels and social media platforms, however, it has become so dominant that businesses in very few...
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While email marketing can be a very effective tool, it can also be frustrating when you see your engagement rates dropping or standing still. The main reason behind low engagement rates is that you aren’t giving your customers what they...
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